The House

Shaped by every world that held you.

Avec naz et éclat — with grace and radiance.

A woman seated quietly in daylight — a portrait of the House.

Origin

DAiA began with a name.

Not a brand name, but a private one. The name whispered between people who love each other. The name a German grandmother gave her daughter — a woman born of two worlds, shaped by more than one home.

My Oma is German. My grandfather was Iranian. They named their daughter Daryadokht — the Farsi word for daughter of the sea. Boundless, yet distinct. A name that crossed borders before she ever did.

DAiA is an ode to both my Oma and my mother. It aims to honor the lineage of women who shaped how I see, how I dress, and what I believe every person deserves to feel when they walk into a room.

That is the name this House carries. Not the formal one. The private one. The name given in love, across cultures, across languages, without needing to be explained.

Inheritance

Two women with a grace that required no announcement.

From my Oma I learned the importance of grit and precision. She held the quiet authority of someone who has always known exactly who she is, like the way a delicate spirit lasts not just a season, but for a lifetime. She embodied the understanding that restraint is not absence; it is the most considered form of presence.

From my mother I inherited dignity and grace that comes with respecting yourself. She has the ease of a woman who carries Iranian elegance alongside German exactness, who moves between languages and cultures and cities without losing a single thread of herself. She never tries to impress a room. She is exactly herself, and the room always knows.

Philosophy

Elegance, grace and grit are not acquired. They are remembered.

My work is not about trends. It is not about brands or budgets or buying more. It is about finding the precise, unhurried expression of who you already are — and making sure that every room you enter carries you long after you have left it.

The Language of the House

One practice. Multiple languages.

Français

Carnet

A carnet is a private notebook, carried close. In the same vein, DAiA's consulting practice aims to be intimate, inward, personal, and by appointment only.

DAiAAvec naz et éclat